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Digital Strategy
Content Marketing
Search Engine Optimization
Email Marketing
Social Media Marketing
E-Commerce
Data and Analytics
Customer Experience
Digital Management and Leadership
Digital Marketing
Display and Video Advertising
PPC and Paid Search
Web Design, CRO and UX
Social Selling

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Display & Video Advertising YouTube and Social VideoMisconceptions and Benefits 01:58
Digital Strategy Social Customer ServiceContributor Incentivizing 02:16
Digital Management & Leadership Thinking StrategicallyBenefits of Strategic Thinking 03:12
Data & Analytics Analytics with Google AnalyticsIntroducing Goals 01:48
Email Marketing Email Marketing StrategyLocal Junk Filters 04:11
Digital Management & Leadership Challenges and RisksLaws and Guidelines 00:48
Social Media Marketing Social MediaThe Role of Social Media within the Wider Business 01:07
Email Marketing Email Marketing StrategySegmenting Subscribers 09:34
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Digital Marketing Introduction to Digital MarketingIntegrating Traditional and Digital Marketing 05:25
Digital Strategy Digital Marketing StrategyDigital Audit 08:20
Social Media Marketing FacebookPage Posts 05:51

Digital Strategy View All →

Digital Strategy Social Customer ServiceSocial Customer Service Metrics 01:21
Digital Strategy Social Customer ServiceSocial Customer Service Strategy 07:32
Digital Strategy Social Customer ServiceImplementation Plan 08:56
Digital Strategy Social Customer ServiceCrisis Management 10:54
Digital Strategy Digital CommunicationsDigital PR and Social Media 07:57
Digital Strategy Digital Marketing StrategyIdentifying Channels for your Campaign 06:01
Digital Strategy Digital Marketing StrategyA Media Plan 02:21
Digital Strategy Digital ChannelsInbound and Outbound Marketing 04:47
Digital Strategy Social Customer ServiceSocial Customer Service Models 07:10
Digital Strategy Digital CommunicationsSituational Analysis 05:48
Digital Strategy Strategy Formulation PlanSMART Criteria 14:17
Digital Strategy Digital Marketing StrategyCommunicating your Results 02:36

Content Marketing View All →

Content Marketing Content CreationImages 04:33
Content Marketing Content CreationContent Strategy Formation 05:41
Content Marketing Content MarketingContent Creation Tools 06:18
Content Marketing Content MarketingCompetitor Analysis 05:11
Content Marketing Content MarketingPurpose and Benefit of Using Personas 01:38
Content Marketing Content CreationVideo 25:48
Content Marketing Content OutreachEarned Promotion 05:58
Content Marketing Content MarketingTelling Your Brand Story 01:43
Content Marketing Content CreationPaid and Fixed Social Buying 05:23
Content Marketing Content OutreachResourcing 14:55
Content Marketing Content OutreachAudience Segmentation 05:32
Content Marketing Content MarketingContent Topics 04:04

Email Marketing View All →

Email Marketing Marketing AutomationInstant Notifications 03:47
Email Marketing Email MarketingData Capture 04:58
Email Marketing Email Marketing StrategyEmail Marketing Overview 06:09
Email Marketing Applied Email MarketingEmail Content 09:32
Email Marketing Email MarketingKey Concepts 08:46
Email Marketing Email Marketing StrategyOpt-In Email 03:34
Email Marketing Email Marketing StrategyEmail Open Rates 11:41
Email Marketing Applied Email MarketingImages in Email 03:28
Email Marketing Marketing AutomationMarketing Automation and CRM 07:27
Email Marketing Email MarketingCampaign Performance 02:59
Email Marketing Email MarketingAudience 03:53
Email Marketing Applied Email MarketingEmail CTAs 02:09

Social Media Marketing View All →

Social Media Marketing Instagram and SnapchatInstagram Overview 01:55
Social Media Marketing FacebookBuying Channels and Ad Auctions 04:54
Social Media Marketing Strategy and PlanningBudgets 09:22
Social Media Marketing Instagram and SnapchatCampaign Setup 02:44
Social Media Marketing Strategy and PlanningReporting 06:30
Social Media Marketing LinkedInTargeting 07:46
Social Media Marketing LinkedInDynamic Ads 01:10
Social Media Marketing Social Media MarketingAnalyzing and Reporting Using Social Media Tools 02:02
Social Media Marketing FacebookSetup and Customization 03:52
Social Media Marketing Instagram and SnapchatBasic Features 14:36
Social Media Marketing Social ResearchCultural Research Tools and Components 09:18
Social Media Marketing Social ResearchAudience Research Tools 03:53

Social Selling View All →

Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 00:54
Social Selling Fundamentals of Social SellingThe Changed Buying Process 00:57
Social Selling Closing and RetainingBuilding a Deeper Post-sales Relationship 01:15
Social Selling Attracting CustomersBuilding and Engaging your Network 00:52
Social Selling Closing and RetainingUsing Social Tools to Increase Conversion 01:00
Social Selling Finding and Targeting ProspectsSocial Listening and Social Intelligence 00:50
Social Selling Finding and Targeting ProspectsPreparing for Engagement 00:54
Social Selling Attracting CustomersCreating and Curating Content 00:55
Social Selling Increasing EngagementAcquiring the Right Content 01:13
Social Selling Closing and RetainingStrengthening Buyer Relationships 00:33
Social Selling Attracting CustomersMatching Content with Channels 00:49
Social Selling Fundamentals of Social SellingKey Concepts of Social Selling 01:12

E-Commerce View All →

E-Commerce Applied E-commerceRemarketing 07:07
E-Commerce Applied E-commerceShopping Cart 04:04
E-Commerce Applied E-commerceRepeat Purchase Strategies 04:04
E-Commerce Applied E-commerceM-Commerce Services 04:13
E-Commerce E-commerce StrategyData Privacy Policies 00:59
E-Commerce E-commerce StrategyConversion Rate Optimization 03:23
E-Commerce Applied E-commerceE-Commerce Metrics 08:23
E-Commerce Applied E-commerceShopping Comparison Engines 03:09
E-Commerce Applied E-commerceSelling Virtual Goods and Services 05:37
E-Commerce Applied E-commerceE-Commerce Pages 08:26
E-Commerce E-commerce StrategyE-Commerce Revenue Models 05:46
E-Commerce E-commerce StrategyPlanning E-Commerce Sites 08:20

Data and Analytics View All →

Data & Analytics Analytics with Google AnalyticsIntroduction to Analytics 04:26
Data & Analytics AnalyticsPractical Algorithms 01:25
Data & Analytics AnalyticsInternet of Things 01:26
Data & Analytics Analytics with Google AnalyticsTracking Data Effectively 02:06
Data & Analytics Big Data and AnalyticsArtificial Intelligence 08:50
Data & Analytics Analytics with Google AnalyticsCollaboration 02:57
Data & Analytics Analytics with Google AnalyticsBenefits and Limitations 03:13
Data & Analytics AnalyticsData Visualization 03:02
Data & Analytics AnalyticsData Collection 08:08
Data & Analytics AnalyticsAI vs. Human 01:14
Data & Analytics AnalyticsSingle Source of Truth 02:14
Data & Analytics Big Data and AnalyticsData-Driven Decision Making 16:06

Customer Experience View All →

Customer Experience (CX) CXUsing the Experience Map to Create Better Experiences 00:49
Customer Experience (CX) CXThe Behavioral Change in Employees 01:40
Customer Experience (CX) CXThe Difference Between Segments and Personas 03:01
Customer Experience (CX) CXCX to Create Differentiation 00:55
Customer Experience (CX) CXKey Concepts of Customer Experience 01:33
Customer Experience (CX) CXUsing Data to Measure CX Performance 02:34
Customer Experience (CX) CXThe Basics of CX 01:01
Customer Experience (CX) CXCustomer Feedback 02:19
Customer Experience (CX) CXOngoing Data Insight 00:42
Customer Experience (CX) CXDesigning CX 04:23
Customer Experience (CX) CXIncreasing Performance with CX 00:55
Customer Experience (CX) CXChanging the Customer Experience 03:13

Digital Management and Leadership View All →

Digital Management & Leadership Thinking StrategicallyDeveloping a Leadership Mindset 06:30
Digital Management & Leadership Creativity SkillsSkills for Effective Problem Solving 06:15
Digital Management & Leadership Building Effective TeamsThe Purpose of Feedback 05:56
Digital Management & Leadership GDPRPreparing your Business for GDPR 00:00
Digital Management & Leadership Project PlanningIntroduction to Agile Thinking 04:51
Digital Management & Leadership Personal SkillsAccepting and Responding to Setbacks 04:58
Digital Management & Leadership Persuading and InfluencingTechniques to Motivate Employees 04:26
Digital Management & Leadership Creativity SkillsDelivering a Presentation 06:02
Digital Management & Leadership Project PlanningUsing the ‘Test and Learn’ Approach 05:17
Digital Management & Leadership Digital LeadershipBuilding Support For Your Strategy 06:12
Digital Management & Leadership Digital LeadershipExecutive Sponsorship 12:04
Digital Management & Leadership Working With OthersBenefits of Team Collaboration 03:37

Digital Marketing View All →

Digital Marketing Traditional CommunicationsCreative Planning 04:28
Digital Marketing Budget and ResourcingChannel Integrations and Attribution 11:00
Digital Marketing IntroductionBusiness Strategy 05:56
Digital Marketing Budget and ResourcingDigital Media Pricing 13:00
Digital Marketing Traditional CommunicationsEmbed Your Company’s Purpose 04:13
Digital Marketing IntroductionDigital Channels 08:06
Digital Marketing Budget and ResourcingThe Marketing Plan 12:22
Digital Marketing IntroductionStrategic Management 03:50
Digital Marketing Introduction to Digital MarketingThe Buyer’s Journey Introduction 02:03
Digital Marketing Introduction to Digital MarketingCase Study: Cartier 03:57
Digital Marketing IntroductionValue Proposition 04:05
Digital Marketing Traditional CommunicationsMarket Research 14:46

Display and Video Advertising View All →

Display & Video Advertising YouTube and Social VideoChannel Management 06:18
Display & Video Advertising Display and Video AdvertisingVideo Ad Formats 01:24
Display & Video Advertising Display AdvertisingCampaign Optimization 03:48
Display & Video Advertising Display and Video AdvertisingConcepts 03:42
Display & Video Advertising Display AdvertisingBidding 06:39
Display & Video Advertising Display and Video AdvertisingGoogle Display Network 01:46
Display & Video Advertising Display AdvertisingAdvanced Targeting 01:32
Display & Video Advertising Digital ChannelsDigital Display Creative Brief 02:13
Display & Video Advertising YouTube and Social VideoAdvertising Fundamentals 03:54
Display & Video Advertising Display and Video AdvertisingAudience Targeting 05:23
Display & Video Advertising YouTube and Social VideoDiscoverability and Optimization 08:06
Display & Video Advertising Display AdvertisingRemarketing 08:56

PPC and Paid Search View All →

PPC & Paid Search IntroductionPPC 01:24
PPC & Paid Search Paid SearchPaid vs. Organic Search 03:26
PPC & Paid Search Paid Search (PPC) with Google AdsBenefits of Paid Search 06:22
PPC & Paid Search Paid SearchDeeper Reporting 02:58
PPC & Paid Search Paid SearchAd Copy and Ad Extensions 08:03
PPC & Paid Search Paid Search (PPC) with Google AdsAdvanced Measurement 06:59
PPC & Paid Search Paid SearchBid Auctions 02:55
PPC & Paid Search Strategy and PlanningAudience Research 07:36
PPC & Paid Search Paid SearchAccount Structure 07:47
PPC & Paid Search Strategy and PlanningBudgets 07:22
PPC & Paid Search Paid Search (PPC) with Google AdsPaid Search KPIs and Conversion Tracking 18:50
PPC & Paid Search Strategy and PlanningResources 03:44

Search Engine Optimization (SEO) View All →

Search Engine Optimization (SEO) Strategy and PlanningSEO Strategy 08:31
Search Engine Optimization (SEO) SEO SetupBusiness Objectives 01:28
Search Engine Optimization (SEO) SEO WorkshopScreaming Frog SEO Spider 02:01
Search Engine Optimization (SEO) SEO SetupKeyword Research 00:43
Search Engine Optimization (SEO) SEO WorkshopExact and Partial Match Anchor Text 00:57
Search Engine Optimization (SEO) SEO SetupIntroduction to SEO 04:59
Search Engine Optimization (SEO) SEO ContentSEO Content 03:12
Search Engine Optimization (SEO) SEOTypes of Keywords 07:10
Search Engine Optimization (SEO) SEO ContentContent Repurposing 11:40
Search Engine Optimization (SEO) SEO WorkshopContent Marketing for SEO 08:15
Search Engine Optimization (SEO) SEO ContentIntroduction to Content Marketing 01:59
Search Engine Optimization (SEO) SEO WorkshopSite Speed 03:52

Web Design, CRO and UX View All →

Web Design, CRO & UX UXImportance of User Experience Summary 02:39
Web Design, CRO & UX UX DesignProduct Page and Checkout Design 05:39
Web Design, CRO & UX UX DesignElements of User Experience 07:22
Web Design, CRO & UX Website OptimizationWebsite Hosting Options 01:59
Web Design, CRO & UX UX ResearchUser Behavior 03:00
Web Design, CRO & UX Digital ChannelsConversion Rate Optimization 01:35
Web Design, CRO & UX Website OptimizationUX versus UI 02:03
Web Design, CRO & UX UX DesignPrototyping 01:38
Web Design, CRO & UX UXVisual Design: Best Practices 02:21
Web Design, CRO & UX UX ResearchCognitive Bias 02:08
Web Design, CRO & UX Website OptimizationWebsite Optimization 02:51
Web Design, CRO & UX UX ResearchUser Personas 04:01