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The Role of Social Media within the Wider Business

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Philippe Polman

Philippe is a digital engagement specialist with extensive experience helping clients to create and manage deeper, more personal relationships with their target audiences. In previous roles, Philippe has designed and executed international communications programs focused on internal communications, UX, brand management, media engagement (traditional and digital), investor relations, and corporate positioning. More recently, he has founded his own aviation consultancy business, which combines both his passion and experience for the aerospace industry.

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    ABOUT THIS DIGITAL MARKETING MODULE

    Social Media
    Philippe Polman
    Skills Expert

    The Social Media module covers the key features of social media platforms and the benefits of social media for business. The importance of having an active community to support your business is presented, along with options for social media advertising. The role of social media platforms and tools as part of the wider business is also considered. Finally, the benefits of personal branding to business are presented. On completion of this module you will: 

    • Understand the key features of social media platforms
    • Recognize the benefits of social media to business
    • Know the role of social media platforms and tools within the wider business
    • Understand the benefits of personal branding to the business