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Digital Marketing - Study Notes:
It is important to recognize when to use AI or machine learning versus human critical thinking. Machines will offer new ways to complete tedious and repetitive tasks, but there are some tasks a machine will struggle to complete, and many tasks that a machine simply won’t be able to complete as effectively as humans can. Knowing when and how to deploy machine labor and human labor is crucial to ensuring a maximum return in your strategy. Here are some examples of when to use AI and when to use human critical thinking:
AI is suitable for:
- Repetitive Tasks
- Data sets too large for humans to process
- Situations subject to Human Bias
Human critical thinking is needed for:
- Creative solutions
- Subjective situations
- Empathetic emotion-based scenarios
Digital Marketing Resources:
Jack Preston
Jack Preston is a Data Scientist working within marketing analytics, with a particular focus on strategic customer loyalty. Jack has experience working in both small-scale startups and large corporates, including dunnhumby and Notonthehighstreet. He also holds an MSc in Business Analytics from UCL where he graduated with distinction.
