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Digital Marketing - Study Notes:
The Internet of Things (IOT) is a network of physical objects and devices that collect and exchange data across the Internet. It is generally used to optimize the performance of the objects themselves or to provide fresh data for analysts to use. Essentially, the Internet of Things is a means to collect and process data from daily life across a variety of products from thermostats to telematics devices which report on patterns among users.
The IOT is useful for analysts as data collection is automated and specific to the collection device. This enables analysts to unearth precise insights about device use, user behavior, or other data points.
It’s an ecosystem of interrelated computing devices all working on single or multiple tasks and collecting data. It provides you with unique identifiers and the ability to transfer data over a network. Crucially, it does this without requiring human-to-human or human-to-computer interaction.
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Jack Preston
Jack Preston is a Data Scientist working within marketing analytics, with a particular focus on strategic customer loyalty. Jack has experience working in both small-scale startups and large corporates, including dunnhumby and Notonthehighstreet. He also holds an MSc in Business Analytics from UCL where he graduated with distinction.
