Study Notes
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Digital Marketing - Study Notes:
Ongoing data analysis
And now that you have all the foundations in place, the ongoing task of data analysis comes into play.
By understanding real-world usage, you can implement continuous optimization. It could well be that you uncover the need for more data sources.
Measuring the before and after impact of changes can help your business actively manage the customer experience and not be stuck on the ‘creating new things’ treadmill.
Back to TopJonathan Lovatt-Young
Jonathan has over 20 years' experience in the areas of digital design, brand strategy and user experience. He has held senior roles within a number of high-profile agencies and consultancies including Tribal DDB, Accenture Digital and DigitasLBi, working with a range of major clients.
By the end of this topic, you should be able to:
- Systematically analyse CX within an organisation
- Evaluate methods for delivering a designed CX
- Reflect on tactics for maximising customer experience for an organisation
Digital Marketing Resources:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
- Article: Introduction to CX in the Digital Environment
- Article: 6 Tips to Re-engage Your Audience
- Article: How to Manage your Online Reputation
- Article: Everything You Need to Know about FB Messenger Marketing and Chatbots with Larry Kim
- Presentation: Optimizing an eCommerce Website Design and UX
