How much does this dual certificate cost?

This Certification in Digital Marketing, DM Pro costs $1368 USD. This includes all digital marketing course materials and the examination fee (first attempt only).

Where will my digital marketing qualification be recognized?

This certificate is recognized globally.The Digital Marketing Institute is the global certification body for Digital Marketing education. Our certification is highly sought after by employers around the world. You’ll also be dually certified with the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA).The DM Pro qualification has been credit rated by the Scottish Qualifications Authority.

What competencies will you gain?

By earning this digital marketing certification, you will: Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business. Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert. Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement.

What support will you get for your online learning journey?

This digital marketing certificate program is available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to: HD video lectures with accompanying downloadable course material. Resources to help you with your studies including self-directed practical exercises and recommended reading. Live tutor support is also available for all students.

Is this dual certificate technical?

No, in the sense that it is not a programming course, and you will not have to learn any coding. The DM Pro course focuses on the commercial aspect of online marketing. This digital marketing certificate is a practical course designed to help you improve your knowledge of online digital marketing, strategy and measurement.

↗ Enroll Now to Secure a FREE Digital Marketing AI Short Course.Enrollment Deadline is Jan 24th, just 1 day 4 hrs left.

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Professional Digital Marketing Course

Q: How long is this dual certificate?

This course consists of approximately 30-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks

Q: How is the dual certificate assessed?

The Assessment is one three hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centers. The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

+ PCM from American Marketing Association

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[price:PRO_AMA-std] [price:PRO_AMA-std/30]

Enrollment Deadline Jan 24th

Two Great Marketing Leaders, One Powerful Course. Get two top Digital Marketing Certifications in the USA, Canada and Mexico and gain all the power of DMI partnered with the American Marketing Association. Delivered 100% online with continuously updated content means you always get cutting-edge digital marketing and soft skills. Learn GA4, Social Media Marketing, PPC, how to use AI, and much more. Two certifications for the price of one.

All courses have a Free AI Short Course worth [price:TR_LEADERMAN-std]

Why DMI?

✓ Globally recognised certification

✓ Join 300k+ members worldwide

✓ Payment Plans Available

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Our graduates work with brands like:

Program learning outcomes and content

What will I learn?

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.

Digital Marketing in the Era of AI

Content Marketing

Social Media Marketing

Search Engine Optimisation (SEO)

Paid Search (PPC) and Display Advertising

Email Marketing

Professional Skills for Digital Marketers

Website Optimisation and eCommerce

Analytics with Google Analytics 4 (GA4)

Digital Marketing Strategy

Digital Marketing in the Era of AI

Module Info & Overview

Unleash the power of digital marketing in the era of Artificial Intelligence (AI). You’ll dive into key concepts, explore digital channels, and discover how to use AI tools to gain industry insights and develop clear marketing objectives. You will also gain a 360-view of your customers and learn how to connect more effectively throughout the buyer journey.

What is Digital Marketing?
Inbound and Outbound Marketing
Digital Marketing Channels
What is AI in Digital Marketing?
Staying Relevant in Digital Marketing
Audience Listening Tools
Competitive Research
The Traditional Funnel and the Buyer’s Journey
The Evolution of the Buyer’s Journey
Integrating Offline and Digital Marketing

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What's Included

Free AI Short Course Worth [price:TR_LEADERMAN-std]

This course is designed to equip marketers with the tools needed to stay ahead in a rapidly evolving digital landscape. The program combines practical sessions with real-world examples, focusing on how AI can revolutionize digital marketing strategies. Participants will gain hands-on experience with AI technologies, learn to analyze data-driven insights, and understand how to ethically apply AI in digital marketing campaigns.

Understanding AI in Digital Marketing: Grasp the fundamentals of AI and how it's transforming digital marketing strategies.
Hands-On Experience with AI Tools: Gain practical skills in using AI tools for data analysis, content creation, and customer engagement.
Data-Driven Decision Making: Learn to interpret and utilize AI-generated insights for informed marketing decisions.
Personalization and Targeting Techniques: Explore AI's role in creating personalized customer experiences and targeted marketing campaigns.
AI in Social Media and SEO: Understand the application of AI in optimizing social media strategies and search engine optimization.
Ethical Use of AI in Marketing: Address ethical considerations and best practices in deploying AI technologies.
Measuring AI Effectiveness: Learn methods for evaluating the impact and ROI of AI-driven marketing initiatives.

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Eligibility criteria may apply. See T&Cs for details.

Dual Certification in the United States

All the power of DMI partnered with the American Marketing Association

Whether you're a beginner, business owner or marketing professional looking to boost your skills, this digital marketing course is for you. Delivered 100% online, you can learn in your own time at a pace that suits you.

On completion of this course, you get two certifications for the price of one! Not only will you receive a DMI certification, but you also receive the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA). Both are internationally recognized. Get ahead and stand out in your career with dual certification.

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Get the skills to stay relevant in an ever changing digital world.

Get all the key and latest digital marketing skills (including AI) with DMI PRO. We offer the most current and relevant industry thinking out there by constantly updating our courses to meet industry changes and reflect new developments. Delivered by skilled experts working in the field, we ensure you always get the most up-to-date and relevant learning.

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What’s the latest?

New topics focused on AI in digital marketing across the program
Improved UX and supporting content library
New GA4-focused analytics module
PPC and Digital advertising combined
All the latest digital platforms covered included Tik-Tok
New Professional Skills module
Updated Social Media Marketing module covering all key social media platforms
New eCommerce lesson in updated Web Optimization mode
New Email Marketing module with new marketing automation content
New practical exercises, reflections and up-to-date ‘Extend Your Learning’ content
Plus much more

Pricing

Professional Certificate in Digital Marketing + PCM from American Marketing Association

Boost your credibility and advance your knowledge, role and career. Enjoy instant access to your course once you enroll.

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3 installments

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Join 300k DMI members from companies like these.

Advanced Course

Ready to take your digital marketing skills to the next level? Immerse yourself in our range of advanced courses, each designed to empower you with the knowledge and skills to excel in the dynamic landscape of digital marketing. Ready to compare and discover your perfect fit?

DMI SPECIALIST

Digital Strategy & Leadersip

DMI EXPERT

Digital Marketing

Postgraduate Diploma

Digital Marketing

View our advance course offerings to find the right path for your success.

Who's this for?

This Digital Marketing Program is aimed at:

Marketing Executives, Marketing Coordinators, Marketing Assistants, Marketing Interns, and Marketing Analysts.
Brand Managers, Brand Strategists, Event Planners, and Public Relations (PR) professionals.
Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
Copywriters and Content Creators
Media Planners and Media Buyers
Market Research Analysts, Data Analysts, and Product Marketers
Marketing managers and marketing directors
Consultants and IT managers
Entrepreneurs and small business owners
Those with responsibility for developing or implementing an online marketing strategy for an organization
Anyone looking to pursue a career in digital marketing

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300,000+ members trust DMI to power up their careers

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Very thorough

Very thorough with the amount of info provided with sign up. Affordable. Great course and overall some of the ...

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Very positive Experience

My Experience with DMI is very positive. The course I am attending is well done. DMI offers you lots of extra ...

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Excellent!

Excellent course materials that take one's career to the next level

Dave G

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DMI have the tools

DMI have me all the tools I need to pursue a career in Digital Marketing!! I will definitely be doing more cou...

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Well organized and structured

Well organized and structured lessons along with supplementary resources that really nail in the understanding...

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World Class Certification

The global standard in digital marketing training

With over 300,000 members around the world you'll be in good company. Our members work for the world’s top companies and upon completing a DMI course, 79% of our members have been promoted upon completion of one of our courses and 65% have got a salary increase.

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What's Included

An un unparalled learning experience built around you

Our courses bring leading thought and practice - and right from the moment you sign up for a course, you also become a Member of the DMI which means you get access to an unparalleled toolkit of resources, e-books, podcasts, lessons and much more for your career.

More details on DMI Membership can be found here

Cutting edge
Learning Content

Globally recognized
certification

Live Webinars & Q&A
Sessions

Vibrant connected
community

Practice
Exams

Unrivalled
Support

Bonus Content

When you purchase any of our courses, you gain FREE instant access to our Premium Membership (worth €150), featuring the world's most extensive portal of on-demand Digital Marketing content. Our templates, toolkits, micro-lessons and AI tools are designed so you can easily implement your learnings, to help you drive growth and make an instant impact on your business (and your career).

Templates & Toolkits

Digital Marketing Plan template
Funnel Conversion Reporting Toolkit
Social Competitor Analysis Tracker
Social Media Calendar Template
Email Campaign Calendar 2024
Digital Media Tracker and Planner

Digital Marketing Strategy Research Template
Email Campaign Calendar 2024
Digital Media Tracker and Planner
Digital Marketing Strategy Research Template

AI Tools

AI tools for Content Marketing
AI tools for SEO

AI tools for image generation
ChatGPT prompt guide for Digital Marketers

More details can be found here

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Globally Recognized Digital Marketing Certification

Over 300,000+ Members
Globally Trust DMI to progress their career

79%

of DMI graduates say the course helped them get a promotion.

65%

say certification was a reason for their salary increase

38%

got a new role in digital marketing or changed their career path

Our members work for some of the biggest companies globally

What our students say

“

I was plugging away in a job I hated… DMI allowed me to completely shift gears and try something new.

PPC Specialist

Canada

Digital Marketing Specialist

United States

Senior Account Manager

United States

THE DMI STUDENT SUPPORT TEAM

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Instructors with Industry Experience

Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.

Support Team

Whatever it is, we’ve got it covered. The team is right there when you need them.

FREQUENTLY ASKED QUESTIONS

How long is the digital marketing diploma course?

This course consists of approximately 31-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.

How is the digital marketing diploma assessed?

The Assessment is one two-hour exam consisting of 120 test items (including multiple choice, matching, and drag-and-drop question formats).

The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Does the course have payment plans?

DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over manageable instalments.

Where will my qualification be recognised?

This diploma is recognised globally.

The Digital Marketing Institute is the global certification body for Digital Marketing education. Our certification is highly sought after by employers around the world.

The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.

What will my learning outcomes be?

By earning this digital marketing diploma, you will:

Understand the importance of digital marketing strategies and learn the art of AI in digital marketing, social media, content marketing and email marketing.

Learn how to integrate digital channels and see how SEO, PPC, and display advertising can be used to drive rankings and traffic. Using GA4, you will know how to analyse complex data to gain insights and learn professional skills to perform better in your job.

Where does the diploma fit in the grading system?

Professional Diploma in Digital Marketing is equivalent to a level 5 in the UK grading system.

When can I enroll in the digital marketing diploma course?

Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. For example if you purchase your course on the 22nd of December 2023, your enrol date would be January 1st 2024 or February 1st if you wish.

How will I learn whilst doing digital marketing diploma course?

Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.

Stay relevant.
Stay connected to opportunities.
Get in the game - and stay ahead.

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Professional Digital Marketing Course