Sep 10, 2021

WhatsApp Marketing: What You Need to Know

Written by Clark Boyd

Instant Messaging is ubiquitous to life in the 2020s - whether you’re in Canada, China or Cameroon. WhatsApp is now the world’s most popular instant messaging service with over two billion monthly users, yet it is still a footnote in most marketing plans. Even today, over seven years after its acquisition by Facebook we are still asking “does WhatsApp really matter for marketers?”

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Clark Boyd

Clark Boyd is CEO and founder of marketing simulations company Novela. He is also a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.

Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing.

Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on Twitter, LinkedIn, and Slideshare. He writes regularly on Medium and you can subscribe to his email newsletter, hi, tech.