May 18, 2023

Webinar: Social Media ROI

Social media has become an essential part of every business's digital marketing strategy. However, measuring the return on investment (ROI) of social media activities has remained a challenge for many businesses.

This webinar covers the different methods used to measure social media ROI and looks at how to identify which metrics are relevant for your business. Discover how to determine the financial impact of your social media campaigns and how to present this information to key stakeholders.

Understanding the concept of Social Media ROI
Choosing the right metrics to track for your business
Measuring the financial impact
Presenting your findings to stakeholders
Optimizing social media ROI

The webinar presentation slides can be viewed and downloaded here.

This content is available to Power Members only.

CPD-registered members are entitled to claim 1 point for watching this webinar in full. This will be logged automatically into your CPD records.

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Alison Battisby

Alison is a Social Media Consultant with Avocado Social, she is a Facebook and Instagram accredited social media expert and founded Avocado Social in 2014 having worked in the social media industry since 2008. Alison has worked with a wide range of brands including Estee Lauder, Tesco, and Pringles. Alison has traveled the world training companies including the BBC, Etsy, Canon, and Cambridge University Press. She offers social media strategy, training, and consultancy at Avocado Social across platforms including Facebook, Instagram, YouTube, LinkedIn and TikTok.

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