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Jan 10, 2024

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Walkthrough: AI Tools for Competitor Research

by Will Francis

Posted on Jan 10, 2024

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There are AI tools for hundreds of different purposes - not least ChatGPT. But what tools can you start using today to help with your real marketing challenges?

In this walkthrough, DMI expert Will Francis demonstrates some AI-powered tools and resources you can use to boost your daily tasks.

Competitor research is a really effecitve way to grow your audience and your brand. Knowing who your competitors are and following how they succeed, or don't, can give you lots of leverage. Using some of the latest AI tools can help make this task even more efficient.

The tools covered in this video are:

  • TikTok Creative Center with Creative Assistant
  • Meta Ads Library with Meta Brand Partnership Library
  • Milled
  • Tokbackup

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Will Francis
Will Francis

Will Francis is a recognized authority in digital and social media, who has worked with some of the world’s most loved brands. He is the host and technical producer of the DMI podcast, Ahead of the Game and a lecturer and subject matter expert with the DMI. He appears in the media and at conferences whilst offering his own expert-led digital marketing courses where he shares his experience gained working within a social network, a global ad agency, and more recently his own digital agency.

Connect with him on Twitter (X) or LinkedIn.

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