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Google Analytics is a fundamental part of any digital marketing strategy. Until 2020, the interface used by marketers was known as Universal Analytics. It is being superseded by Google Analytics 4 (GA4) and Universal Analytics will be fully retired by 2023. GA4 is already the default version for anyone setting up a new Google Analytics account.

This ebook serves as a handy guide to anyone who wants to set up Google Analytics 4. With the help of this guide, marketers who transition to GA4 from Universal Analytics will be able to locate all their favorite reports quickly and easily within the new GA4 environment; and new users of the platform will discover how to get the most from its key features.

Download the Guide to GA4

This ebook covers the following topics:

  • What is GA4?
  • Why is setting up GA4 important?
  • Tracking the customer journey
  • Setting up and configuring GA4
  • GA4 reports
  • Preparing for the end of Universal Analytics

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Cathal Melinn
Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.

Over his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.

He can be reached on LinkedIn here.

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