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Dec 13, 2021

The DMI Guide to B2B Marketing

Written by Julie Atherton

B2B marketing can seem daunting. When every lead has the potential to make a significant impact on your business’s profits, and competition is fierce, your B2B marketing strategy can make the difference between success and failure.

This comprehensive e-book is designed to help you create, use, and continually improve a B2B marketing strategy for your organization.

It breaks the process down into these 10 easy steps, for improved lead generation, customer experience, and sales.

  1. Understand your B2B marketing context
  2. Define your objectives
  3. Take an integrated approach
  4. Understand and target your audience
  5. Build an online presence
  6. Generate, nurture, and convert leads
  7. Measure, test, and learn
  8. Boost results with paid advertising
  9. Drive efficiencies with automation
  10. Where outsourcing could help

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Julie Atherton
Julie Atherton

Julie is an award-winning digital strategist, with over 30 years’ experience. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand and business strategy across almost every sector. In 2016, Julie set up Small Wonder. Drawing on her past experience, she now supports a wide range of businesses, from global brands, to educational organisations and social enterprises.She is the author of the book, Social Media Strategy which was a top read chosen by Thinkers360. You can find her on Twitter and LinkedIn.

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