To implement a comprehensive strategy you need to measure your success on an ongoing basis. This is true for social media strategy as for any other part of your strategy, perhaps even more so as it changes so quickly.
We have created a channel tracker tool that can help you understand what social channels perform best with your target audience so you can double down on those that serve the business and drive ROI and rethink your strategy on networks that underperform.
You can use it to: