Browse our range of digital marketing courses which are designed and validated by the digital industry. View Courses

← Back to Presentations

May 18, 2023

Presentation: Social Media ROI

Written by Alison Battisby

Social media has become an essential part of every business's digital marketing strategy. However, measuring the return on investment (ROI) of social media activities has remained a challenge for many businesses.

This webinar covers the different methods used to measure social media ROI and looks at how to identify which metrics are relevant for your business. Discover how to determine the financial impact of your social media campaigns and how to present this information to key stakeholders.

  • Understanding the concept of Social Media ROI
  • Choosing the right metrics to track for your business
  • Measuring the financial impact
  • Presenting your findings to stakeholders
  • Optimizing social media ROI

The webinar can be viewed here. 

This content is available to Power Members only.

Login

Related Content

Webinars:
Webinar: The Good, the Bad and the Ugly of Social Media

eBooks:
How to Become a Social Media Manager

Toolkits:
Social Media Channel Tracker

Articles:
Content Creators: What Are They And How Can You Be One?

Articles:
How to Create a Successful Social Media Plan

Articles:
How to Create TikTok Content

Alison Battisby
Alison Battisby

Alison is a Social Media Consultant with Avocado Social, she is a Facebook and Instagram accredited social media expert and founded Avocado Social in 2014 having worked in the social media industry since 2008. Alison has worked with a wide range of brands including Estee Lauder, Tesco, and Pringles. Alison has traveled the world training companies including the BBC, Etsy, Canon, and Cambridge University Press. She offers social media strategy, training, and consultancy at Avocado Social across platforms including Facebook, Instagram, YouTube, LinkedIn and TikTok. 

Upgrade to Power Membership to continue your access to thousands of articles, toolkits, podcasts, lessons and much much more.
Become a Power Member

Recommended For You

Toolkits:
2024 Social Media Calendar

Webinars:
Webinar: The Good, the Bad and the Ugly of Social Media

Articles:
Team Talk: Put a Little Love into your Valentine’s Social Strategy

Articles:
A Guide to Marketing on Threads

Articles:
How to Use Instagram Analytics

Articles:
The Value of TikTok Advertising

CPD points available

This content is eligible for CPD points. Please sign in if you wish to track this in your account.

Sign in