Get Started with AI in Marketing

We're joined on this episode by ⁠Jim Lecinski⁠ from the Kellogg School of Management at Northwestern University, who has been studying and writing about AI in a brand's marketing function for years. He takes host ⁠⁠⁠Will Francis⁠⁠⁠ through a framework for establishing how to incorporate AI in your strategy, considering the (evolving) pros and cons, risks and massive opportunities available with AI technologies.

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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠YouTube⁠⁠⁠⁠.

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“Marketers are in the prediction business. Machine learning is a prediction technology. Wow, what a perfect intersection!” Jim Lecinksi, Northwestern University