How To Use Images In Your Digital Marketing

By its nature, digital marketing is a multimedia environment. As well as text, content creators can use images, audio, video, and other media to get their message across. And customers have come to expect media-rich content from their brands, especially in their social media posts.

Smaller companies may baulk at the cost of sourcing or creating professional imagery. However, creating appealing, visually rich content doesn’t have to be expensive. And it’s certainly worth the effort.! After all, a picture is worth a thousand clicks!

In this aritcle we'll look at 10 tried and tested tips on how to approach the use of images in your marketing that will make it more compelling, clearer, and according to correct procedures. 

Why include images in your digital marketing?

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