Nov 26, 2021

eBook: How to Create Great Digital Marketing Content

Written by Kelsey Jones

Content marketing isn’t as easy as sitting down to a blank Word document and starting to write. While that can work for recording initial ideas, there is more to good content than simply writing blog posts and hoping they will be read. Some of the top principles of content marketing include making sure that your content is customized to your target audience and that all content is being created for a purpose.

This eBook presents some of the main principles and strategies for content marketing, which will help you turn words into interest-driven content that can get leads and conversions.

First published in June 2018, this ebook has been updated and refreshed in November 2021

This content is available to Power Members only.

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Kelsey Jones

Kelsey is a digital marketing consultant, speaker and writer who owns Six Stories, a digital marketing agency focused on content in social media and SEO. Kelsey was the head editor at Search Engine Journal for three years and has worked with Yelp, Contour Living, Bounty and Gazelle.