Digital Marketing Skills, Industry & Technology for 2022 and Beyond

It has been a tumultuous few years for organizations across industries, and the marketing sector has been forced to pivot to using digital technologies and strategies. 

This shift has accelerated the digital transformation of businesses and created a huge demand for skilled digital marketing professionals. Our recent report with The Economist ‘Perpetual Evolution’ found that 74 percent of senior marketers believe that marketing organizations face a critical talent shortage due to a lack of digital skills.

On the flip side, the pandemic changed the way people work, prompting workers to reassess their jobs and lives. Many chose to resign or change careers in a phenomenon known as ‘The Great Resignation’. 

As the Digital Marketing Institute wants to keep on top of digital marketing trends and developments, we asked our Global Industry Advisory Council (GIAC) to call out the changes they see in 2022 and beyond. 

In this comprehensive eBook, we look at the trends emerging in 3 key areas to highlight what brands and marketers should plan for in the coming years:

• The marketing industry
• Digital technologies
• Digital marketing skills

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“When you talk about skill shortages, there is that fine line of how do you catch people up and also educate them when there's a lot changing, and it's coming at you faster” Brian Lavery, Manager of Performance X at Google

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