Data Visualization: Tools & Tips for Marketers

You don’t have to be a data analyst or expert to learn from and understand how data can help you illustrate existing performance and identify emerging trends. Any marketer can learn to extract value from data as an ongoing element of your overall digital marketing.

But how do you grasp all that information? Data visualization is when you make it easier to understand data by illustrating it in a visual context, like a chart, a table, or graphic.

Marketers today have an abundance of data at their disposal. It is estimated that worldwide, people will create 97 zettabytes (that’s 97 followed by 21 zeros) of data in 2022 - every single day. Data quantity is no longer the challenge; we must now find ways to make sense of it, communicate its insights, and make more effective decisions.

Data visualization  is at the core of this process. After all, over 50% of the surface of the human brain is used for visual processing.

Marketers who can master the art and science of data visualization will therefore be in even greater demand in future. This article will provide the tools, tips, and resources you need to tell better stories through data.

We will look at:

• Why data visualization is important for marketing
• Reasons for using visualization and different formats
• 5 Data visualization tools for marketers: Datawrapper, Flourish, Google Data Studio, Tableau, and Observable

Why is data visualization important for marketing?