DMI Track
Customer Experience (CX) Course Online
This popular Customer Experience course teaches you the increasing importance of Customer Experience Management. Quickly grasp how to track and analyze the changing nature of your digital customers, create feedback loops and fully embed the customer experience within your business.
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Associate Certification
Globally recognized
Includes DMI Membership
FREE with all courses
CUSTOMER EXPERIENCE
[price:TRACK_CX-std]
Enrollment Deadline is Jan 24th
Course Overview
Duration
8 Hours Self Paced Learning
Enrollment
Enroll by Jan 24th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
Training more than 2 people?
Get team access to elite digital marketing training
Try Tracks for EnterpriseCustomer Experience Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in of Customer Experience
↗4 Interactive Modules.
↗Associate Level Certification.
↗8 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Customer Experience ↗Customer Personas ↗CX Basics ↗Agile Thinking ↗Designing for CX ↗Strategic Thinking ↗Metrics and Performance
What you'll learn
4 Modules • Approx 8 hours Learning content
Module 1 - Customer Experience: Agility and the Changing Nature of Customers
2h 10mins
The changing nature of customers today means you need to adopt an agile approach for your digital strategy.
Knowledge Gain:
The Changed Buying Process The Basics of CX Introduction to CX in the Digital Environment Agile Thinking
Toolkits included:
Audience Research and Listening Tools
7 Tips on Getting to Know Your Customers Better
Module 2 - Designing CX: Placing the Customer at the Center
1h 39mins
Develop your CX knowledge by focusing designing an excellent customer experience – placing the customer at the heart of your activity.
Knowledge Gain:
Assessing CX Designing CX Adaptability in the Workplace
Toolkits included:
Buyer Persona Template
Case Study/Webinar
Glossier: A Thoroughly Modern Beauty Brand
Module 3 - Optimizing CX: Authenticity and Involving Customers
2h 36mins
Improve the customer experience by gathering feedback from your customers and forming a genuine response to their needs.
Knowledge Gain:
Becoming a Strategic Thinker Changing the Customer Experience Social Customer Service Strategy The Art of Persuasion
Case Study/Webinar
The Fyre Festival & Authenticity in Marketing
REI: An Outstanding Social Media Success
Module 4 - Measuring CX: Data, Metrics, and Visualization
1h 44mins
Measure your performance. Track your results. Understand the metrics you can use, and at how to report and present your findings.
Knowledge Gain:
Social Customer Service Metrics and Performance Increasing Performance with CX Reporting, Visualization, and Presenting Data
Toolkits included:
5 Tactics to Get Great Customer Reviews
How to deal with fake online reviews
Case Study/Webinar
McDonald's: Through the Golden Arches to Global Dominance
85%
of DMI graduates think DMI certification is valuable
200+ 5 Star Customer Reviews
38%
got a new role in digital marketing or changed their career path
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
2 globally recognized certifications
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
Alden, Australia
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
Our 300,000+ Members work for companies like:
Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Customer Experience (CX).
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals Customer Experience You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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38%
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200+ 5 Star Customer Reviews
got a new role in digital marketing or changed their career path
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[price:TRACK_CX-std]
Installments
Pay in 3 easy installments
[price:TRACK_CX-std/0/3] / mo