CONTENT MARKETING CERTIFICATION

This module introduces the key concepts and underlying principles of content marketing. It explores the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented, data-driven way. You’ll be able to connect content to the Buyer’s Journey and understand how to engage your audience in a meaningful way. It concludes by detailing the steps involved in creating a content brief.

This module covers content creation and curation, and how to extend the value of content using scheduling tools and promotion methods. The lessons then describes what you need to have in place before developing great graphics, focusing on brand guidelines, the importance of consistent brand tone, copyright law and target media. The module finishes by covering methods to enhance your creativity in the workplace to help you generate new ideas and find innovative solutions to problems.

This module drills deep into the fundamentals of SEO and SEO content. It begins with how to use keyword research to build an SEO content plan and how to use SEO tactics to boost the quality and performance of your website content. The module closes by discussing the key elements to build and create an effective marketing email.

This module focuses on how to engage with and acquire customers using social content. The module begins with some key considerations to bear in mind when planning content for social channels. It then introduces some of the content formats that are considered ‘native’ to social – including Stories, Live Video, and Audio Rooms – and how you can use these formats to entertain your audience and expand your reach. Next, the module looks at ways of implementing an effective content strategy on social media, from leveraging social influencer networks to getting the most out of native insights tools. It wraps up by looking at best practices for scheduling your content on social platforms.