Best Times to Post on Twitter

Despite being one of the older kids on the social block, Twitter is still one of the planet's most social of all social media platforms.

With 396.5 million active users worldwide, Twitter is a powerful social media marketing tool with an extensive reach—especially when you consider that consumers spend 26% more time engaging with Twitter ads than any other leading social media platform.

But, in such a saturated social space, how do you cut through the noise and avoid your Tweets getting lost in an abyss of quick-fire content?

Of all the tricks, tips, and tactics available, knowing which days and times to post your Twitter content will help you drive maximum engagement and get the best ROI for your social media marketing efforts.

In this article, we explore the very best days and times to post on Twitter based on when users are most engaged based on a mix of the latest studies.

Let’s take a look.

When is the best time to post content on Twitter?

1. For the very most global or 'universal' Twitter engagement, the middle and end of the working week earn the best results. To be precise, the optimum times to send out your Tweets are:

• Wednesday at 9am (EST).

• Friday at 9am (EST).

2. On the flipside, Saturday is likely to earn you the least Twitter engagement. On the whole, Saturday is Twitter’s least active day concerning user engagement—so, it might not be worth wasting a good Tweet on the sixth day of the week unless you have a good reason to.

3. For consistent engagement, Tweeting content during working hours on weekdays is the way to go. If you have a series of Tweets or a campaign you want to roll out, studies show that posting from Monday to Friday between 8am and 4pm will earn the most steady levels of interaction.

When is the best time to schedule a post on Twitter?

4. If you’re a business engaging in B2B marketing, Tweet during weekdays early in the morning or during the evening. To get the best from your B2B content, posting between 7am and 8am or between 6pm and 9pm is your social sweet spot.

5. But, if you’re a B2C brand looking to make your mark on Twitter, your peak weekday engagement window is slightly smaller. Tweeting from Monday to Friday during work hours will serve you well, but 8am to 10am is likely to earn the best levels of engagement.

6.  Let’s look at other industries… Based on CDT, here are peak engagement times according to niche or sector:

Consumer goods & retail:

Best day: Sunday | Worst day: Monday | Best time: Sunday at 11am.

Media:

Best days: Thursday & Friday | Worst day: Saturday | Best times: Wednesday at 9am and Thursday at 9am and 8pm.

Education:

Best day: Saturday | Worst day: Sunday | Best time: Saturday between 5pm and 6pm.

Charity & non-profit:

 Best day: Wednesday | Worst day: Saturday | Best time: Wednesday at 7pm.

Tech:

Best days: Tuesday & Wednesday | Worst day: Sunday | Best time: Tuesday at 9am.

Healthcare:

Best day: Wednesday | Worst day: Sunday | Best time: Wednesday from 8am to 2pm.

Finance:

Best day: Tuesday | Worst day: Saturday | Best times: Tuesday from 1 to 5am and Sunday at 2pm.

Recreation & leisure:

Best day: Friday | Worst days: Saturday & Sunday | Best times: Friday at 9am.

Top tip: Read Using Twitter for Digital Selling: Prospect Effectively and Drive More Sales

The most popular types of Twitter content are…

Videos, quality images, infographics, whitepapers & evergreen content, user-generated content, behind-the-scenes posts, image-based quotes and questions that spark conversations. But, Twitter users are less likely to engage with memes than on other social media platforms.

Now, get out there and get Tweeting.

For more insights on how to use the platform to your marketing advantage, read our beginner’s guide to Twitter: maximize your engagement & win retweets, favorites & mentions.

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