Jul 25, 2022

A Straight Talking Guide To Omnichannel Marketing Strategy

Written by Clark Boyd

Omnichannel marketing is an increasingly popular topic in digital marketing today.

And it is easy to see why: Customers expect to reach brands across different channels, both online and offline, and receive a consistent experience. An omnichannel strategy makes a brand fit-for-purpose for today's world, ready to delight customers.

The topic is still poorly understood, however, in this session, we will pin down the definition of omnichannel marketing before working through a blueprint that any brand can put into practice.

Unichannel, multichannel, omnichannel: What are the key differences?
Omnichannel and the customer journey
The 5 key components of an omnichannel strategy

Customer data
Technology
Partners
User experience
Measurement

How to create an omnichannel blueprint for your company

Some of the feedback we got from the live session:

"Thank you so much! Very informational and inspirational! And a vote for Central Bark!" - Alexandra

"One of the best DMI webinars of 2022! Thank you" - Mirna

"Well researched and engaging presentation/discussion". - Paul

View and download the slides here.

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Clark Boyd

Clark Boyd is CEO and founder of marketing simulations company Novela. He is also a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.

Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing.

Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on Twitter, LinkedIn, and Slideshare. He writes regularly on Medium and you can subscribe to his email newsletter, hi, tech.